On the 4th May, 2020, Dr. Rekha Chaudhari, MD of Oneline Wellness Pvt. Ltd. brought together a panel of discussion with the leaders in the beauty and wellness industry along with Honourable Minister, Mr. Nitin Gadkari.
Mrs. Vaijayanti Bhalchandra (Co-Founder, YLG Salons), Mr. Vikram Bhatt (Founder – Enrich), Mr. Pushkaraj Shenai (CEO – Lakme Salons), MR. Rahul Bhalchandra (CEO YLG Salons), Mrs. Monica Bahl (CEO – B&WSSC), Ms. Preeti Dias (Franchise – Lakme Salons), Mr Rajeev Nair (CEO – Kaya Clinics), Ms. Spoorthy Shetty (CEO – BBlunt) were the others who joined the discussion.
Running for more than 40 days. Multiple industries in nationwide lockdown, the condition is crispy. It has a big number of people with self-employment that are directly connected to beauty and wellness industry enterprises is also included.
People of industry discussed about this industry with minister Nitin Gadkari with a demand to provide many help packages for people battling with raised. This includes insurance, GST exemption, ESIC to Industry, NSE MMME or many other schemes.
There were many issues like salary, relaxation in PF. Many other problems were placed in front of the minister. They heard this problem and assured to carry and take this thing till finance minister and prime minister. 60 percent of the women depend on it.
Dr. Rekha Chaudhari started by thanking the Minister for sparing the time to listen to the issues faced by the industry with suggestions on how the Government could address some of these issues. She stated that due to the limitations of technology only 100 participants from across verticals and geographies could be part of today’s call, where a multiple of that number wanted to be part of this interaction with the hon. Minister. She informed the minister the unique quality of this industry is a majority comprises of women micro entrepreneurs and skilled workers.
In this meeting along with the beauticians it has been told that their number in the country is around 70 lakhs. This includes viewer parlours, barber shops, salons, schools, clinics, academies etc. which directly arrow employ to many people, in this two out of three, ie 60 percent women for whom it is the employment mean. It is said that the institute is like this they do not have a flowing walking capital it happens. As well as on the small-scale salons, frequently financial crisis has occurred.
Mrs. Vaijayanti Bhalchandra summarised the main issues facing the industry which are causing distress. Firstly, Skilled workers being the backbone results in a high cost of manpower around 40% of revenues. Second, due to the extended closure, there has been zero revenue for sixty days causing distress to owners and employees alike, bringing in question survival of many small and medium businesses. If this were to happen it will result in closing of businesses and large-scale unemployment. There is significant migrant worker population in this industry which will create further issues of dislocation subsequently.
Mrs. Preeti Dias presented the second lifeline and requested the Hon’ble Minister that the government gives support to the industry and pay 50% of wages for six months from date of lockdown.
Mr. Vikram Bhatt requested the Hon’ble Minister the measures to give organisations in the industry access to enhanced credit either through: Banks to increase working capital / OD limits. Govt to facilitate collateral free soft loans to the industry participants.

The policy to be made after 17 May
The industry has asked them to do many things under MMME or other schemes. Demand for grant of assistance scheme. Mr. Gadkari said that in green zone, this sector is exempted and in many other sectors it is being discussed in the zone. He told that you will have to work with this disease in future.

After May 17, it will be considered how both move along.
He expressed confidence that the difficult situation due to covid is a war which we as a nation have to fight, and we will definitely be successful in overcoming the corona challenge. He advised the gathering that we have to give first priority to the fight against Corona. He further stated that we will need to learn to live with Covid-19 and take appropriate care by using hand sanitisers, keeping safe distance, use of masks, gloves and taking basic hygiene seriously always, while increasing the immunity of the body. He also shared that the MSME ministry had entered into an MOU with the Ayush Ministry for ayurvedic spas to be opened all over the world and similar initiative could be possible for the Beauty & Wellness industry also. The Minister empathised with the industry on the difficulties faced and expressed the government’s intent is clearly to help the industry in these difficult times.

These are the major demands
Medical insurance cover for all customer facing workers in the industry to be covered under Medial cover of Rs. 5 Lac and Life Cover Rs. 25 Lacs
The government must give support to the industry and pay as DBT 50% of wages for 6 months from date of lockdown.
Consider GST paid by the organisation over FY 19-20 and allow 50% of credit back to the company
Government to remove cap of 100 employees and increase the current ceiling of Rs. 15,000 salary for PF contribution to be paid by the government
Working capital and OD limits should be increased
Loans available at lower rate of interest from CBI or MSME
Automatic renewal of license for 12 months
The Minister suggested that for continued employment opportunities for women and men more skill building centres to be opened. He further stressed that many businesses do not register as an MSME due to fear which is not needed which prevents them to granted benefits under MSME schemes. Regarding benefits asked for by the industry the Hon Minister advised the industry players to register themselves as MSME’s so that they can be made part of regular schemes by the government run for MSME’s like 75% guarantee cover for loans by SIDBI MSME cell and banks MSME cell. The Govt. has ensured a 100,000 Crores loan for MSME where collateral required is just 25%.
Minister thanked the entire set of attendees and presenters for the efforts taken to put together a crisp and pragmatic presentation. He expressed that for the first time he became aware of the large employee base of 65 lac people and women led nature of this industry. This definitely deserves attention from the government to building specific policies towards this sector. He shared that there is already a communication with the labour Minister and he is confident the restrictions on PF support will be eased to make it more inclusive soon.

टाळेबंदीमुळे अडचणीत आले ब्युटी प्रोफेशनल्स व्हिडियो कॉन्स्फरन्सिंगद्वारे गडकरींनी दिले मदतीचे आश्वासन;ग्लोबल वेलनेस अ‍ॅम्बेसेडर इडियाच्या एमडी डॉ. रेखा चौधरी यांची मागणी रास्त-केंद्रीय मंत्री नितीन गडकरी
सध्या कोरोनामुळे ब्युटी इंडस्ट्रीत सर्वात अडचणीत आली आहे. या व्यवसायात काम कारणाऱ्यांचा थेट संपर्क ग्राहकांशी होतो. त्यामुळे कोरोनाची लागण होण्याची शक्यता वाढते. त्यामुळे सध्या सर्वच ठिकाणी ब्युटी पार्लर्स आणि इतर संबधित व्यवसाय बंद आहे. या व्यवसायात काम करणाऱ्या काही भारतातील काही प्रमुख व्यक्तींशी केंद्रीय मंत्री नितीन गडकरी यांनी व्हिडियो कॉन्फरन्सिंग द्वारे चर्चा केली. त्यात वन लाईन वेलनेस आणि झेप फाउंडेशनच्या रेखा चौधरी यांनीही सहभाग घेतला होता. त्यात देशभरातून सहभागी झालेल्या प्रमुख ब्युटी प्रोफेशनल्सनी एका खास आर्थिक पॅकेजची मागणी केली आहे.
कोरोनामुळे या व्यवसायाला सध्या अनेक अडचणींचा सामना करावा लागत आहे.या बैठकीला उपस्थित असलेल्यांनी या इंडस्ट्रीसाठी एमएमएमई अंतर्गत आर्थिक मदत देण्याची मागणी केली आहे. या व्यवसायात काम करणाऱ्यांकडे सातत्याने रोख रकमेची अडचण असते. त्यातच सध्या ४० दिवसांपेक्षाजास्त असलेल्या लॉकडाऊनच्या काळात सर्व व्यावसायीक मोठ्या अडचणीत आले आहेत. या व्यवसायात लहान ब्युटी पार्लर, सलुन चालक डॉ. रेखा चौधरी-एमडी वनलाइन वेलनेस, श्रीमती वैजयंती भालचंद्र-सह-संस्थापक, वायएलजी सॅलून, विक्रम भट्ट-संस्थापक-enrich सॅलून, श्री. पुष्करज शेनाई-मुख्य कार्यकारी अधिकारी – लेक्मे सॅलून, एमआर.राहुल भालचंद्र-सीईओ वाय.एल.जी. सॅलून श्रीमती मोनिका बहल-सीईओ बीडब्ल्यूएसएससी, राजीव नायर-सीईओ काया क्लिनिक, सुश्री प्रीती-डायस फ्रेंचायझी लकमे सॅलून यांचा सहभाग होता
गडकरी यांनी सांगितले की सध्या ग्रीन झोनमध्ये या व्यवसायाला परवानगी देण्यात आली आहे. मात्र अडचणीत आलेल्या या व्यावसायिकांना एमएमएमई अंतर्गत मदत करण्याचा निर्णय १७ मे नंतर होऊ शकतो. यासाठी आपण नक्कीच मदत करु, असे आश्वासन गडकरी यांनी दिले.
डॉ. रेखा चौधरी यांनी नितीन गडकरी यांचे आभार मानतांना सांगितले की, या उद्योगांमधील समस्या सोडविण्यासाठी वेळ थोडा वेळ देऊन सरकार या प्रश्नांकडे कसे निसटू शकेल, याकडे लक्ष द्यावे,  त्यांनी सांगितले की, तंत्रज्ञानाच्या मयार्दांमुळे, उभ्या आणि भौगोलिक भागातील केवळ १०० भागधारक आजच्या काळातील भाग असू शकतात, जिथे त्या संख्येतील बहुतेक  या परस्परसंवादाचा भाग होऊ इच्छित होते. या सूत्राची अनोखी गुणवत्ता ही महिला सूक्ष्म उद्योजक आणि कुशल कामगारांची आहे आणि त्यांनी प्रेझेंटेशन मोनिका बहल यांना दिली.
यावेळी एमएमएमई सहसचिव आणि केंद्रीय मंत्री नितीन गडकरी, वनलाईन वेलनेस अ‍ॅण्ड ग्लोबल वेलनेस अ‍ॅम्बेसेडर इडियाच्या एमडी डॉ. रेखा चौधरी, वाय.एल.जी. सलूनच्या सह संस्थापक वैजयंती भालचंद्र, समृद्धचे संस्थापक विक्रम भट्ट, लॅक्मे सलूनचे मुख्य कार्यकारी अधिकारी पुष्कराज शेनाई, वायएलजीचे सीईओ राहुल भालचंद्र, बी अ‍ॅण्ड डब्लु एसएससीचे सीईओ मोनिका बहल, लॅक्मे सलुनचे फ्रांचायझी प्रीती डायस उपस्थित होते.

◆६० प्रतिशत महिला यावर अवलंबून :
डॉ रेखा चौधरी यांच्या माहितीनुसार देशात या इंडस्ट्री ची संख्या ७० लाख आहे, यामध्ये ब्युटी पार्लर, बार्बर शॉप, सलून, स्पा क्लिनिक, अकॅडमी इत्यादींचा समावेश आहे. जो थेट स्वरूपात लोकांना रोजगार मिळवून देतो. यामध्ये प्रति तीनमध्ये दोन म्हणजे ६० प्रतिशत महिलांचा समावेश आहे आणि ज्यांच्यासाठी रोजगाराचे हेच साधन आहे असेही सांगण्यात आले.
हि संस्था अशी आहे कि यांच्याकडे कोणतेही मोठे वर्किंग कॅपिटल असत नाही. तसेच छोट्या स्वरूपातील सलून, बार्बर शॉप, यासारख्या लोकांकडे या वेळेला मोठे आर्थिक संकट आलेले आहे.

◆१७ मे नंतर योजना राबविणार
इंडस्ट्रीतील लोकांनी  त्यांच्या कडे MMME  किंवा अन्य स्कीमच्या अंतर्गत काही सहायक योजना देण्याची मागणी केली. श्री.नितीन गडकरी यांनी सांगितले कि ग्रीन झोनमध्ये या सेक्टरला सूट देण्यात आलेली आहे. आणि रेड व तत्सम झोन साठी यावर विचार विनिमय  चालू आहे. त्यांनी असेही सांगितले कि यापुढे हि या आजाराशी लढतच काम करावे लागणार आहे. १७ मे नंतर यावर विचार केला जाईन कि कशा प्रकारे दोघांशी सांगड घालता येईल. स्थानिक कालेकटर्स ना याचे अधिकार देण्यात आलेले आहे. त्यांनी या इंडस्ट्री च्या पदाधिकाऱ्यांना दिल्लीत येऊन पदाधिकाऱ्यांसोबत चर्चा करण्यास सांगितले कारण ज्याप्रमाणे आयुष्य सोबत MAU अप तयार केले त्याच प्रमाणे MSME  ला सुद्धा काही लाभ मिळतील.

◆या प्रमुख मागण्या उठविण्यात आल्या :

●५ लाख रुपयांचा हेल्थ कव्हर मिळणे
●प्रोफेशनल्स आणि त्यांच्या परिवाराच्या सुरक्षितेसाठी २५ लाख पर्यंतचा लाइफ कव्हर (विमा) मिळणे.
●अंध कर्मचाऱ्यांना सहा महिन्याचे वेतन सरकारकडून मिळणे
●MSM २०२० वर्षात GST  मध्ये ५० प्रतिशत सूट मिळणे.
●ESIC च्या माध्यमातून लॉक डाऊन अवधीसाठी ७० प्रतिशत वेतन मिळणे.
●PF च्या १०० मर्मचारी आणि १५००० वेतनाच्या सीमेला संपवून प्रधानमंत्री PF चा लाभ मिळणे.
●वर्किंग केपीटल आणि ओव्हर ड्रफ्ट लिमिटला वाढ मिळणे
●सिडबी किंवा MSME  च्या कमी व्याज दराने लोन ची उपलब्धता मिळणे.
●१२ महिन्यानंतर लायसन्स चे ऑटोमाटिक रिन्युवल होणे.

For further details contact:
Naarad PR and Image Strategists

9820535230, 8007476464

anushabrandmaker@gmail.com

www.naarad.net

In the wake of novel COVID – 19 pandemic outbreak. Alok Shrivastava Of Gold Coin Entertainment & Jatin Upadhyay Of A J Digital Entertainment helped many needy families with groceries and essentials for this noble cause and volunteered wholeheartedly in the hour of need during this pandemic. Together, they successfully served this in Delhi NCR and neighbouring areas.. They have requested their fans and the entire Nation to stay home and pray to God. The initiatives taken by the honourable Prime Minister should be respected and applauded by us.

About Their coming venture Miss Masala Dosa the subject of the film is a romcom of todays world The Film is written & directed by Alok Shrivastava and is being produced under the Banner of AJ Digital Entertainment & Gold Coin Entertainment.

Dop: Ashok Jamuar & Bharni Kannan. Music Bappi lahiri & Rsr.singers Bappi Lahiri, Shabab Sabri & Sana Aziz. The film Stars Ojas Rawal, Hiten Tejwani, Manu Punjabi, Mrinmai Kolwalkar, Lavina Israni, Sajid Bubere, Brijendra Kala, Anil Dhavan, Shalini Kapoor, Hitesh Rawal, Ashutosh Sinha, Niharika Rana, Gaurav Dixit & others. Producers Alok Shrivastava & Jatin Upadhyay.

“I am an Indian first, an entrepreneur who takes care of over a 1000 families next. It is time we stop thinking ‘I’ and start thinking ‘we’ . As an Indian I decided to help give meals to the poor and to give Beatle for the COVID19 patients. That is what every Indian should do for his nation.

Every company has disgruntled employees and in our case, it is a handful who want to use media for armtwisting tactics. The investigation of Thinktank dispute is on in Labour Court and we have full faith in the country’s judiciary.. How can anyone tell me I cannot help COVID19 victims,” storms Sachiin Joshi as he confirms that the employees who are trying to armtwist him using media will be immediately served legal notices.

“Are these people asking me not to feed the poor or not to give my hotel to the government for aiding patients misusing media? How dare they” he thunders. Viiking Ventures had acquired a company Tugboat and rechristened it Thinktank.

The deal was that they would be self-sufficient in terms of revenue and we would give them the umbrella and infrastructural support. “But we were left straddled with their frauds and liabilities. There was dual employment, money issues etc. which they have accepted on social media as well Once the frauds are sorted, the liabilities will be too. We have details and letter from some employees accepting that they were doing dual jobs. As we were investigating, they (the ex-employees) tried using Mumbai Mirror to armtwist us. Post that came the lockdown. Now, they are trying to use scare tactics using Mid-Day while the matter is already in court. We are perfectly fine with legal recourse but trying to use media to malign our reputation will only ensure stringent action from our end,” he says.

“I am taking care of a 1000 families, literally. Why are a handful not paid? There must surely be a reason. For a bunch of people whom we tried hard to keep on board to take care of a loss making company that had a chain of frauds, I can say this reputation tarnishing exercise could well be their best work. If only they had used this intelligence and unity to work, the company would have at least been at break-even.”

People were used to complaining about a short time even though they had a long to-do-list, now have enough and more of time in their hands due to the COVID virus. Currently, our social media platforms have turned into an art festival stage as talents in quarantine have geared up to develop their artistic skills choosing COVID as a topic. Among the other such poems which released during this lockdown, Hollywood Director and poet Dr. Sohan Roy’s poem “COVID-19” stands out for its unique style of contents, music, and recitation. COVID-19, which was also written and recited by Sohan Roy, is gaining much recognition like wildfire. In just a few days from its release, the poem, with its English sub-titles and graphics, reached one million views on various social media. The poet’s imagination relates this COVID period to the “great world war.” Alongside, in contrast to the other COVID poems released on social media this season, Sohan Roy’s poem was a collective reflection of positive as well as negative experiences this great pandemic COVID has bestowed upon us. Through this poem, we can grasp how this universe, which is comprehensive of everything from grass blades to the stars, reacted in whispered tones to the silence when the uproars of the human race in dictatorial tone stood still at least for a moment.

Poet believes that the realization that even the atom, which is the minutest element in the universe, has the power to terrorize the world countries, including the significant superpowers, will help humans to eliminate the arrogance that earth revolves on their fingertips. This new version of the virus even came into existence by crumbling the iron fort of dictatorship, The Great Wall of China. Through this poem, we can see the picture of the “superpowers” with the ability to resist even the disaster sowing atom bombs, standing and staring helplessly at this virus crossing bounds and killing their own citizens.

The lines depict philosophy topped with a tinge of humor, which is the method in which the virus has cleansed our society. COVID-19 virus has now leashed harmful elements like air pollution, drug mafia, begging mafia, robber gangs to ventilators. When human influence shrinks to their burrows, who other than the virus will draw the picture of freely roaming beasts coming out of holes unafraid of humans? Ones who raced the share market bull to heights playing the guessing business, have toppled and now lie in the ditches. Here, we can also see ones who used to heal ailments of thousands and the human Gods who had claimed holiness choose self-isolation in fear of COVID virus, while their attendees stand watching them awestruck. Poet sees the exact description of God in health workers who retrieve as many as lives possible from the death Goddess. The poem also puts forward a plea asking not to include “virus tactics” in the new economic war artilleries and eradicate the human race. In different scenarios, a virus had to come forward and make men think beyond cast and creed and teach humans the meaninglessness in meaningfulness. This has brought about insights beyond measure to the readers. In the end, the poet reminds us that it was this pandemic that gave people a chance to soothingly blend into the coziness of their family at last, other than being jailed by the many busy work schedules of life. The poem ends on a sensible and philosophical question of whether COVID has to be judged as the God or the devil when we analyze the various practical lessons COVID nurtured humankind with. Like this, alongside viewing this pandemic from every possible viewpoint through the lyrics, the crew was also successful in using most suitable graphical representations to flawlessly decipher the poem’s essence to readers. And that must be the reason why this poem gained much more public acceptance than the other verses, which got released on social media around the same time regarding this topic.

Sohan Roy is also the author of numerous other poems that have successfully created a buzz on social media platforms. The poem “Asifa’s Heaven,” he authored, soaked the whole of Kerala’s poem appreciators in tears. The eight-year-old tender girl who passed away after being gruesomely raped by a gang of barbarians was the poem’s concept. Similarly, lyrics on various topics like India’s heroic son “Abhinandan,” tribal lad Madhu who was stamped a thief for merely stealing to curb his hunger, etc. were widely viewed and discussed by lakhs of people on social media. After penning down short impromptu poems based on current events and posting them on social media, he incorporated elements of epic poetry. He published the book “Anumahavakavyam,” which was released at the Soorya festival last year by famed lyricist and poet Sreekumaran Thampi. The composition and background music of the poem “COVID-19” was done by the famous and eminent music director, B.R Bijuram.

~ Simone Khambatta of Mama Says brings these celebs together who tell us how they want to heal the world for their children and the future ~

While the human race is facing the toughest time dealing with a worldwide lockdown, our Mother Earth is healing and reinstating herself. Amid the coronavirus pandemic, while each one of us is hoping for a better and brighter future Bollywood celebrities did not forget their social responsibility. India’s leading parenting and motherhood blog, ‘Mama Says’ has brought together these celebrities who have pledged to ensure that our planet continues to thrive when we enter the world again- in its present state with clean air, blue skies and beautiful oceans stays that way, and teach their children how to protect their home, i.e. their planet earth.

The video features Karan Johar, Neha Dhupia, Soha Ali Khan, Esha Deol, Tusshar Kapoor, Pragya Kapoor, Kunal Khemu, Amrita Arora and Neelam Kothari along with Simone Khambatta, Co-Founder of Mama Says.

With the world’s biggest lockdown in place, these celebrities came together to spread the message and pledge to heal the world for their children and their future.

Simone Khambatta, Co-Founder, ‘Mama Says‘ and one of India’s top Mommy Bloggers said, “We as parents are responsible for our kids’ well-being and as humans responsible for the well-being of our planet. The pandemic has made us realize many things with the most important one being that we need to care for Mother Earth! We don’t have to do big things, we have to small things but have to do it together. I am so grateful for all the amazing likeminded parents who have come together to spread this powerful and important message. I hope everyone who watches this chooses to make their own pledge too.”

Tusshar Kapoor said, “I agreed to be part of this initiative to pledge my support for our planet, simply because I’m very passionate about saving animals from cruelty and firmly believe that humankind must protect the biodiversity of the planet in order to protect themselves!”

“It’s a wonderful message that’s told at the most perfect time. With the current situation we all are in, there couldn’t be a better time to spread this message “A new world”, when we as parents need to secure a safe healthy future for our children to live in and most importantly it’s the small things that matter the most! So, start today in your own little way and make it happen Now! Let’s enjoy and nurture our planet!” added Esha Deol.

Karan Johar said, “All of us are very proud parents, we all love our children. And it’s very integral that we give them all the love, the attention and the care. We also really make their home feel beautiful, we make them love their home, we make them feel like home is where the heart is. But we sometimes miss the point, we sometimes pretend that their home is just their residence, but that’s not true. our planet is also our home.There are few things that I have done with my kids at a very young age apart from the emotional encouragement that one has to always give them about making sure that they don’t fall into stereotypes. The other thing that I do is I tell them about plastic, single use plastic and about how it’s important not to consume single use plastic, because you know that it’s a big deterrent to our planet and we must be very careful. So, say no to plastic is the one thing that I’ve been actually inculcating within their sensibility”

“Apart from all the other conscious work that we are doing, I also pledge that we continue buying wooden toys for our daughter Mehr, try and keep her away from plastic toys as much as we can. And more importantly we are totally open to hand me downs. Mehr has got a lot of friends who are six months or a year older and we believe in hand me down toys, clothes, books, all of it. It’s great on the pocket and more importantly it’s very good for the environment. We are doing our little bit and I think you guys should do yours too just so that our planet can accommodate our beautiful children in the future”, added Neha Dhupia.

Soha Ali Khan also said, “I pledge to use a reusable water bottle with me every time I step out of the house instead of buying plastic bottles because I care about the future of our children and our grandchildren on our planet”

A pledge to enter this new world with mindfulness, compassion, wisdom and a whole lot of love:

Instagram Link – https://www.instagram.com/p/B_4FsxeKoXr/